#16: JMJensen.com

In making a popular website, they always say “Content is King.”  It means never forget that your website is fundamentally marketing information.  Which begs the question, what corpus of unique content do I have unique access to?  Sure, I have what’s in my brain, and I’ve been trying to build around that.  But what potentially google-able in-demand information do I have that I can support passionately?  And a few months ago my mother reminded me of one: my great grandfather’s memoirs.  Now that’s not a business in the traditional sense.  I’m mostly doing it for fun and for missionary work.  But not all businesses have to be monetary.  So I present JMJensen.com.  Honestly I picked the name because he’s an immigrant, and he spelled his first and middle names different every few years.  And because other permutations might be confused with a more famous man from the same era.  So I put up this site–it’s pretty, it’s populated; and when we have considerable traffic, we can talk about discrete and spiritually appropriate ways to monetize it–the most intuitive of which is to sell it in book form.