Comments on: Dumb Pharmaceutical Product Names

By: Colin

Colin — Fri, 28 May 2010 14:13:02 +0000

Quietus. If your ears are ringing, you should spend your money on something whose first definition is “death.” We all get that they’re focusing on the similarity to the word “quiet” in a word that literally means “quiet” if you’re willing to see it that way. But someone should have noticed that in the real world it means “death.” Haven’t those executives read Shakespeare?

By: Colin

Colin — Fri, 28 May 2010 14:06:17 +0000

AciPhex! A billion dollars to come to market, and they name it AciPhex!

By: How to Title Recipes | Bethanyology

How to Title Recipes | Bethanyology — Sat, 16 May 2009 22:23:10 +0000

[...] in the only way they know how. Grown up they wield a billion dollars to take a drug to market, then name it Abilify or The Purple Pill. Demonstrative names are passé–marketing requires feelings and [...]